The consumer driven shift from OEM to services has also impacted the business and private aviation community, which forces the private community to shift into the digital age. In a previous article, I discussed the impact of OEM on MRO’S, and in another way, this impact has trickled into the private aviation community as well. Private jet sales have dropped, and the shift has turned to services. One reason is the lack of innovation by OEM’s or manufactures. Therefore, ownership has dropped, and the consumers are looking for services instead.
Competition Throughout the Industry
NetJets started the fractional ownership trend, and now the market is saturated with similar companies offering fractional services, creative membership offerings, jet cards, and empty legs sold for cheap. This is 100% a consumer driven shift. But how do all of these companies compete now? It’s all about speed and convenience.
Technology Produces Speed and Convenience
Consumers want answers at their fingertips. For instance, the CEO who sold his Gulfstream and now has a membership with let’s say, NetJets, still wants the convenience of owning his or her own aircraft. Without that speedy convenience, business and private aviation completely disappears, and commercial aviation is all that is left. This busy CEO does not want to have to call around and wait. This busy CEO wants to connect through a secure mobile app and reserve his time without any hassle.
Develop a Secure Mobile App
If you want to compete, you must be speedy and accessible to your frequent consumers and your most valued customers. Business and private aviation isn’t the same anymore. Your customers do not want to call and wait. Do you want to know why? Uber. Uber has set the stage for convenience of traveling by car. Even if your consumers don’t use Uber, the convenience is recognizable, and their drivers and limo companies even communicate through mobile apps. So naturally, the consumer will expect this same speedy convenience out of the private and business aviation community. The industry is innovating mobile applications in the commercial and defence sectors, internally, and customer-facing externally. It is time the business and private aviation community followed.
So, GIVE YOUR CONSUMERS WHAT THEY WANT!
Marquis Media specializes in the aviation industry. We have over 35 years’ experience and education combined. We are also leaders in the digital marketing scene, and can lead your project from start to finish, ground-up exceeding deliverables and expectations. We perform in-depth market studies and understand requirements better than anyone. Contact us today to schedule your consultation. We look forward to creating and delivering the mobile application your business dreams of.
OEM vs MRO
It is no secret that OEM’s have upset the MRO market by providing full life cycle maintenance, repair, overhaul and engineering on the aircraft, engines and systems that they manufacture. In the past, OEM’s would pass the aftermarket to MRO’s and that is simply how the business went on. But now OEM’s see great benefit by entering the aftermarket and services business by offering their clients a one-stop shop for their OEM aircrafts and parts.
What was once a symbiotic relationship between OEM and MRO, has now reached a competitive ground.
MRO Leader Lufthansa Technik
There are a couple of ways MRO’s are remaining competitive in today’s market. One model MRO, Lufthansa Technik, continues to compete in today’s market against OEM’s and other MRO’s by staying innovative. Lufthansa utilizes the most innovative technologies, which happen to be some of the most effective technologies in aftermarket services. In addition, Lufthansa stays ahead of the game with best and secure IT practices. If that wasn’t appealing enough, they offer creative packages that are appealing to the customer financially. Lufthansa is even sustainable and socially responsible. One of the most important services that Lufthansa offers is engineering services and capabilities. This is a key factor in remaining competitive against the OEM’s.
Ultimately the customer will drive the business to either OEM’s or MRO’s. But one important factor that cannot be ignored is certification. OEM’s easily outweigh certifications in comparison to MRO’s. Customer convenience and turn around time is also a driving force. This all seems obvious, but if your current contract is ending soon, before making any quick decisions, do some research before deciding which way to go since you will be locked into that contract. Marquis Performance Group can advise you along the way and help you make the best decision for your feet.
Factors to Consider if You Decide to Choose an MRO.
There are several important factors that you must consider if you do choose to work with an MRO. The most important are certifications. It is extremely important to know what agencies that MRO is certified with, and what certs they have. Check for certifications like these: FAA, EASA, CAAC, CAA, as well as other countries, and AS 9100, AS 9100:2003, AS 9110B, ISO 9001:2008, the Aviation Suppliers Association, and Aircraft Fleet Recycling Association, and others.
In addition, understanding that having capabilities to perform A, B, C, and D checks is essential, because if you end up having to go back to the OEM anyway, you may be wasting your money.
Another factor is the in-house capabilities of that MRO. Make sure the MRO can handle all of your needs in-house, because I will repeat it again, if they end up sending your project back to the OEM anyway, or having to contract out to another MRO, you may be wasting your money, and surely increasing costs and delaying deliverables, which means your aircraft isn’t flying or making any revenue.
I mentioned innovation earlier. Make sure you see what kinds of technologies the MRO is using. Make sure they are the most effective and efficient technologies and processes, because again, that can cost you more than time and money, but also safety.
Facilities and staff are also a key factor. Make sure the facilities are clean, organized, and can house the work and loads. If you have large aircraft, make sure that MRO can support not just your aircraft, but others as well, because after all, you aren’t the only client. Meet the staff and understand if the MRO has the staffing capabilities to handle the work. Risks cannot be managed, and mistakes are made when staff is light. In addition, deliverables are delayed. Research the staff turnover as well. If an MRO seems to have a lot of turnover, you may want to question why.
Lastly, make sure the pricing and rates make sense to your needs. Always question if rates seem to be too low.
Contact Marquis Performance Group today to schedule a consultation. We are at your service and look forward to advising you on your aftermarket needs.