Business and Private Aviation Pushed Into the Digital Age

Business and Private Aviation Pushed Into the Digital Age

The consumer driven shift from OEM to services has also impacted the business and private aviation community, which forces the private community to shift into the digital age. In a previous article, I discussed the impact of OEM on MRO’S, and in another way, this impact has trickled into the private aviation community as well. Private jet sales have dropped, and the shift has turned to services. One reason is the lack of innovation by OEM’s or manufactures. Therefore, ownership has dropped, and the consumers are looking for services instead.

Competition Throughout the Industry

NetJets started the fractional ownership trend, and now the market is saturated with similar companies offering fractional services, creative membership offerings, jet cards, and empty legs sold for cheap. This is 100% a consumer driven shift. But how do all of these companies compete now? It’s all about speed and convenience.

Technology Produces Speed and Convenience

Consumers want answers at their fingertips. For instance, the CEO who sold his Gulfstream and now has a membership with let’s say, NetJets, still wants the convenience of owning his or her own aircraft. Without that speedy convenience, business and private aviation completely disappears, and commercial aviation is all that is left. This busy CEO does not want to have to call around and wait. This busy CEO wants to connect through a secure mobile app and reserve his time without any hassle.

Develop a Secure Mobile App

If you want to compete, you must be speedy and accessible to your frequent consumers and your most valued customers. Business and private aviation isn’t the same anymore. Your customers do not want to call and wait. Do you want to know why? UberUber has set the stage for convenience of traveling by car. Even if your consumers don’t use Uber, the convenience is recognizable, and their drivers and limo companies even communicate through mobile apps. So naturally, the consumer will expect this same speedy convenience out of the private and business aviation community.  The industry is innovating mobile applications in the commercial and defence sectors, internally, and customer-facing externally. It is time the business and private aviation community followed.


Marquis Media specializes in the aviation industry. We have over 35 years’ experience and education combined. We are also leaders in the digital marketing scene, and can lead your project from start to finish, ground-up exceeding deliverables and expectations. We perform in-depth market studies and understand requirements better than anyone. Contact us today to schedule your consultation. We look forward to creating and delivering the mobile application your business dreams of.

The Future of Infrared (IR) Technologies

The Future of Infrared (IR) Technologies

As technology advances, accuracy continues to improve, and cores continue to become much smaller. Cooled and uncooled systems become more affordable as well.

Uncooled systems are becoming more widely used among many innovative applications.

Most people know that infrared technology is used in science, research, laboratory, medical, surveillance and defense applications, and has been since its discovery. Commercially, the use of infrared is increasing too. I had the pleasure of working for one of the Optics greats, Jenoptik, part of Carl Zeiss. I oversaw the Advanced Infrared Sensors division, and was responsible for at the time, the only hand-held, HD, uncooled, 1024×768, fully-radiometric, metrology grade camera on the market. Today, they have even advanced this product and technology.

I saw every type of innovative application under the sun. Some applications included measuring the temperature of a person’s tear ducts to determine if they are ill. This application can be used in airports globally to eliminate the spreading of illness and disease. Another application I enjoyed was aerial surveying. There were many different reasons for infrared aerial surveying. One interesting use is to monitor city lights at night in an effort to reduce power use, become more efficient, and measure how much power is used by a targeted area, city or zip code.

Another fun application was in entertainment. I constantly partnered with BBC and Discovery Channel on projects. You may notice infrared aerial clips of animals in some of your favorite programs.

One of my favorite applications was with SpaceX. SpaceX found use of radiometric data in the recovery process, and my solution at the time was the best way to collect this radiometric data with full HD and high frame-rate capabilities. You can check out some of this footage on one of our YouTube channels.

In the future, we will see applications more widely used among the public. With the innovation of virtual reality, and augmented reality, many gaming, and entertainment companies are finding ways to implement infrared. Infrared is innovating and evolving in research, science, aviation, aerospace, defense, development, and surveillance too. Many more uncooled solutions are available now, with user-experience in mind. The way the data is collected and shared has become a lot easier over time. In addition, SWIR, MWIR, and LWIR is advancing greatly, and where once maybe MWIR or LWIR was cumbersome to use, with poor results, may now be a great solution. Technology is advancing every day.

If you know of new research and development, or interesting and innovative applications, comment and share your stories below.

Hyper-Converged Infrastructure the Trend of Today and the Future

Hyper-Converged Infrastructure the Trend of Today and the Future

Technology and innovation is driving business infrastructure to change rapidly, and one area that is driving change is infrastructure itself, and the need to keep up with increasing data, storage, security, systems and several other sub systems. Globalization has driven businesses to compete in ways that infrastructure must support. The solution is a hyper-converged infrastructure.

Infrastructure in the past meant IT departments needed to manage and support several different areas for the business separately and have them all communicate with one another. Data Center, Storage, Networking, Server and Compute. These are the legacy infrastructures of the past and we all know. Technology today drove this antiquated system into a converged infrastructure (CI). CI combines these areas into one single, virtualized chassis. The infrastructure today and the future is now driven by a hyper-converged infrastructure. (HCI). HCI scales and streamlines infrastructure like CI but is all driven by powerful software using an x86 architecture making your datacenter agile and powerful.

Here’s a great image courtesy of Cisco   Legacy Datacenter looked a lot like this:

Nutanix provided a great image of even a converged infrastructure converted into HCI:

So, you can see what your IT departments have had to deal with traditional infrastructure and where innovation and streamlining has taken us.

What many enterprises are faced with now is that their traditional infrastructures are at life end anyway, so now would be the time to implement HCI. But I am sure you have some questions.

How Do I Know What HCI Solution is Best for My Enterprise?

Let Marquis Performance Group evaluate your infrastructure, and future business outlook. We can discuss and advise you on the best solutions completely independent from partner middlemen who are incentivized to push vendor products that may not be best for your needs.

Is HCI Expensive?

 A better question for you would be, what would it cost you if you lost your infrastructure? Could it cost you your job? Your company? The investment of a hyper-converged infrastructure can save your IT department not only a lot of money in the long run, but also a lot of time. Overtime is expensive.

How Long Does HCI Take to Implement and Deploy?

Each project and deployment are different. Let us evaluate your needs, and we can make recommendations from there. We will introduce you to the right vendor who can build your deliverables timeline and help improve your business.

Is HCI Secure?

Marquis Performance Group can help advise you on the best solution to make sure you aren’t vulnerable.

Contact Marquis Performance Group today for a consultation.

Unmanned Systems Applied Future

Unmanned Systems Applied Future

Drones UAV’s and UVV’s All the Hype

Aerial and maritime unmanned systems, drones or UAV’s/UUV’s are growing in the number of applied uses commercially, industrial and in defence.

I have been very fortunate in my life to work with some of the most unique and innovative technologies and their applications, of all time. I would credit that to my interests and passions coupled with my formal education. Unmanned systems, optical systems, and infrared sensor systems are among my favorite, and are coming together to solve real problems.

Innovative Uses

Some aerial uses of unmanned aerial vehicles, or UAV’s, that I am extremely familiar with are 3D-surveying and geographical mapping, agricultural monitoring in crops and animals, law enforcement surveillance, thermal sensor drones used in rescue, as well as agricultural monitoring again, storm tracking, unmanned cargo transport, shipping and delivery, disaster relief, inspection, and of course aerial photography and videography. Did you know Google even has an internet boosting drone since the acquisition of Titan Aerospace? There are so many other applications and positive uses as well.

In maritime use, unmanned underwater vehicles or UUV’s are typically used in commercial diving, deep water monitoring, testing, surveillance and environmental uses such as coral reef restoration.

Real World Applications of the Future

I am particularly interested in amphibious drones or unmanned vehicles capable of both aerial and water for a very important reason. One of the most interesting applications today is that of pollution control. In China, there are drones that can release chemicals that in polluted areas will reduce PM2.5.

One issue locally to us here in Martin County, Florida, but received international attention, has been that of the polluted Indian River Lagoon due mostly to agricultural runoff. Runoff from agricultural land can carry large amounts of nitrogen, phosphorus, and sediment. Excess nitrogen and phosphorus can cause algal blooms in waterways that can be toxic to humans, livestock, and fish. Sediment can clog fish gills, smother plants and can reduce light penetration in the water. Without light, aquatic plants on the river bed cannot survive. Aquatic plants are important for commercial and recreational fishing as they provide a habitat and food source for fish. In 2012 the Treasure coast experienced a wave of extremely uncommon shark attacks that were a direct cause of the algae blooms. The algae blooms impacted the seagrass, effecting the fish population, which resulted in irregular behavior in several different species of sharks. **See my full paper for further information**

So, as you can see reducing agricultural runoff is extremely important for many reasons.            I am following research in autonomous drones that can be designed with autonomous biosensors as well as thermal, optical and video sensors. This will give researchers new ways of monitoring all of the many intertwined canals and waterways that make up South Florida’s East Coast. In addition, water testing kits can be fitted onto these special unmanned systems. The ability to be aerial or underwater will allow for more efficient means for monitoring and combating runoff all the way from the source to the coast.

For more on this topic subscribe, and we will keep you posted. Full paper available upon request.

OEM VERSUS MRO in the Aftermarket World

OEM VERSUS MRO in the Aftermarket World


It is no secret that OEM’s have upset the MRO market by providing full life cycle maintenance, repair, overhaul and engineering on the aircraft, engines and systems that they manufacture. In the past, OEM’s would pass the aftermarket to MRO’s and that is simply how the business went on. But now OEM’s see great benefit by entering the aftermarket and services business by offering their clients a one-stop shop for their OEM aircrafts and parts.

What was once a symbiotic relationship between OEM and MRO, has now reached a competitive ground.

MRO Leader Lufthansa Technik

There are a couple of ways MRO’s are remaining competitive in today’s market. One model MRO, Lufthansa Technik, continues to compete in today’s market against OEM’s and other MRO’s by staying innovative. Lufthansa utilizes the most innovative technologies, which happen to be some of the most effective technologies in aftermarket services. In addition, Lufthansa stays ahead of the game with best and secure IT practices. If that wasn’t appealing enough, they offer creative packages that are appealing to the customer financially. Lufthansa is even sustainable and socially responsible. One of the most important services that Lufthansa offers is engineering services and capabilities. This is a key factor in remaining competitive against the OEM’s.

Customer Driven

Ultimately the customer will drive the business to either OEM’s or MRO’s. But one important factor that cannot be ignored is certification. OEM’s easily outweigh certifications in comparison to MRO’s. Customer convenience and turn around time is also a driving force. This all seems obvious, but if your current contract is ending soon, before making any quick decisions, do some research before deciding which way to go since you will be locked into that contract. Marquis Performance Group can advise you along the way and help you make the best decision for your feet.

Factors to Consider if You Decide to Choose an MRO.

There are several important factors that you must consider if you do choose to work with an MRO. The most important are certifications. It is extremely important to know what agencies that MRO is certified with, and what certs they have. Check for certifications like these: FAA, EASA, CAAC, CAA, as well as other countries, and AS 9100, AS 9100:2003, AS 9110B, ISO 9001:2008, the Aviation Suppliers Association, and Aircraft Fleet Recycling Association, and others.

In addition, understanding that having capabilities to perform A, B, C, and D checks is essential, because if you end up having to go back to the OEM anyway, you may be wasting your money.

Another factor is the in-house capabilities of that MRO. Make sure the MRO can handle all of your needs in-house, because I will repeat it again, if they end up sending your project back to the OEM anyway, or having to contract out to another MRO, you may be wasting your money, and surely increasing costs and delaying deliverables, which means your aircraft isn’t flying or making any revenue.

I mentioned innovation earlier. Make sure you see what kinds of technologies the MRO is using. Make sure they are the most effective and efficient technologies and processes, because again, that can cost you more than time and money, but also safety.

Facilities and staff are also a key factor. Make sure the facilities are clean, organized, and can house the work and loads. If you have large aircraft, make sure that MRO can support not just your aircraft, but others as well, because after all, you aren’t the only client. Meet the staff and understand if the MRO has the staffing capabilities to handle the work. Risks cannot be managed, and mistakes are made when staff is light. In addition, deliverables are delayed. Research the staff turnover as well. If an MRO seems to have a lot of turnover, you may want to question why.

Lastly, make sure the pricing and rates make sense to your needs. Always question if rates seem to be too low.

Contact Marquis Performance Group today to schedule a consultation. We are at your service and look forward to advising you on your aftermarket needs.